Company Organization and Growth: A Winning Combination

Introduction to Taylor Hospitality’s Growth Journey

Taylor Hospitality, a key player in the hospitality management landscape, has charted a remarkable growth journey since its inception in 2009. From humble beginnings, this Virginia-based company has expanded its reach across the United States, becoming a beacon of excellence in hotel, resort, and restaurant management. As a trusted partner for property owners and investors, Taylor Hospitality offers not only operational expertise but also a commitment to community impact and sustainable growth.

At the core of Taylor Hospitality’s success is its ability to blend local charm with national ambition. By maintaining a strong presence in Waynesboro, Virginia, the company stays true to its roots while simultaneously expanding its influence across diverse markets. This balance of local grounding and national reach has allowed Taylor Hospitality to foster strong relationships with property owners, ensuring that each project is tailored to meet specific needs and objectives.

As we chart our course toward becoming a global leader in hospitality management by 2034, I am thrilled to announce key changes to our leadership structure. These adjustments are designed to sharpen our focus, enhance execution, and prepare us for a future of extraordinary growth.

Our vision is ambitious: by 2028, we will manage 50 properties, and by 2034, that number will exceed 200, with ownership stakes in 25–50 properties. Achieving this requires a perfect synergy of visionary leadership, operational excellence, and a culture rooted in accountability, innovation, and care. Today’s announcement is a testament to that commitment.

As Taylor Hospitality continues to expand, it remains committed to its vision of providing unparalleled service and achieving measurable results for its clients. Whether you’re an owner, investor, or developer looking to elevate your property, Taylor Hospitality stands ready to partner with you on your journey to success. For more information on how Taylor Hospitality can transform your property operations, visit our Hotel Operations and Management and Resort Management pages. Learn more about our company’s ethos and history on our About Us page.

The Impact of a Strong Management Team on Company Growth

Shaun Fronk – Senior Vice President of Operations & Human Resources

Shaun has been promoted to lead our Professional Management Services Division while serving as SVP of Operations and HR. His role will focus on:

Ensuring client satisfaction, securing contract renewals, and managing seamless property transitions.
Overseeing recruitment, hiring, and onboarding for management-level positions.
Leading training initiatives through Easy LMS, structured checklists, and coaching programs.
Mentoring Property Sales Directors to drive revenue growth and market positioning.

Shaun continues to serve as the cultural torchbearer, ensuring our ECHO values guide every team member and property under our care.

Debbie Knick – Vice President of Finance

Debbie steps into an expanded role overseeing corporate and property-level financial operations. Key priorities include:

Delivering dashboards, proformas, and IRR waterfalls to support acquisitions.
Managing capital functions, financing, and investor reporting.
Ensuring compliance with tax, licensing, and contractual obligations.
Building scalable systems to support rapid portfolio expansion.

Debbie’s strategic financial leadership will ensure discipline and stability as we scale.

Natalia Contreras – Vice President of Marketing

Natalia will continue to elevate our brand and marketing strategies while driving measurable outcomes. Her responsibilities include:

Leading all corporate and property-level marketing initiatives.
Crafting annual sales and marketing plans aligned with our 2034 growth milestones.
Overseeing lead generation campaigns targeting hotel owners and investors.
Mentoring the marketing team and serving as an interim leader for Property Sales Directors when needed.

Her leadership ensures our marketing efforts not only drive revenue growth but also position us as an industry thought leader.

Gregg Krepps – Vice President of Hospitality and Culinary

Gregg will lead our portfolio’s food, beverage, and guest experience operations. His focus will include:

Acting as Hospitality Owners’ Primary Liaison while overseeing key properties.
Launching and managing venues like the Railyard Event Center.
Establishing best-in-class culinary standards and developing portfolio-wide playbooks.
Delivering hands-on training and driving innovation in hospitality operations.

Gregg’s expertise ensures guest experiences and profitability align perfectly with our long-term vision.

Carey Bailey – Vice President of Golf Operations

Carey will oversee and elevate our golf operations across the portfolio, which includes properties like Ford’s Colony, Colonial Heritage, and Raven Golf Club. His responsibilities are:

Standardizing SOPs and golf playbooks throughout the portfolio.
Driving revenue, guest satisfaction, and retention while benchmarking against national peers.
Mentoring golf leaders and agronomy teams to ensure excellence.
Supporting acquisitions and integrating new properties seamlessly.

Carey’s leadership solidifies our position as a national leader in golf and agronomy management.

Launching the Development Division

We are also excited to announce the creation of our Development Division, which will serve as the driving force behind acquisitions and new hotel projects. This new division will:

Lead real estate transactions, underwriting, and deal structuring.
Secure debt and equity, manage investor relationships, and package deals.
Oversee brand procurement, design, permitting, and FF&E.
Collaborate with leading brands such as Hilton, Wyndham, Choice, Marriott, and Four Seasons, as well as investment groups, to expand ownership opportunities.

By integrating development, acquisitions, and management, we position Taylor Hospitality | Up To Par as a comprehensive partner for owners, investors, and brands.

Celebrating Milestones in Company Reorganization

At Taylor Hospitality, commemorating milestones in company reorganization is more than marking dates on a calendar; it’s about embracing change, celebrating achievements, and setting new benchmarks for success. With each strategic shift, we reaffirm our commitment to operational excellence and community impact, while enhancing our role as a trusted partner in the hospitality industry.

Reorganization isn’t merely a structural change—it’s a reflection of our dedication to staying ahead in the dynamic world of hotel management. By continuously evolving, we ensure that our services align with the ever-changing needs of hotel owners, investors, and developers. Our recent reorganization strategies underscore our adaptability and foresight, traits that position us as leaders in hotel operations and management.

In the words of our CEO, “Reorganization has not only refined our internal processes but also revitalized our relationships with our partners and communities.” This sentiment echoes across our strategic ventures, reflecting our people-first approach.

Looking Forward

This reorganization reflects more than new titles—it represents our commitment to clarity, accountability, and alignment with our ambitious growth plan. These leaders exemplify the vision, discipline, and care required to move us forward. Together, anchored by our purpose of positively impacting others, we will deliver exceptional guest experiences, strong financial results, and enduring client relationships.

I am deeply proud of what we have accomplished and even more excited for what lies ahead. With your continued dedication and the leadership of Shaun, Debbie, Natalia, Gregg, and Carey, Taylor Hospitality | Up To Par is poised for extraordinary growth and impact.

As we continue to grow, we remain steadfast in our mission to provide exceptional service to our partners and guests. To learn more about partnering with us, please visit our contact page.

For continued insights into our transformative journey, consider reading our recent articles on Hotel Management, Lodging Magazine, and others that feature Taylor Hospitality’s innovative approaches in the industry.