we don’t have direct reports,
we have direct supports

Meet the Team

CORPORATE TEAM

Sean Taylor

Founder & CEO

Sean is a dedicated club and hospitality leader. After leading teams for 25 years at facilities
such as Duke University, Callawassie Island, and Grand Cypress Resort he founded Up To
Par Management and Taylor Hospitality. Over the past 12 years, Sean has led Up To Par
Management & Taylor Hospitality to be a national club and hospitality management firm
with clients throughout the country. Up To Par Management & Taylor Hospitality specializes
in fixing the financial performance of clubs, hotels, resorts, and restaurants through
a systematic Six Sigma approach of increased sales, marketing that works, enhanced
associate engagement, efficient and effective operational excellence.

Sean routinely is an industry speaker for the National Golf Course Owners Association, Mid Atlantic Golf Course Owners Association, New England Golf Course Owners Association, Michigan Golf Course Owners Association, PGA of America, and its many sections. Sean has served as President of the Mid Atlantic Professional Golf Association Southern Chapter.

• Berry Hill Resort and Conference Center – The Mansion Restaurant, Parlor Bar, Darby’s Tavern (Added two restaurants to Resort)
• Bolling Wilson Hotel – Graze on Main
• The Gin Hotel – Juniper Lounge (Constructed Hotel and Restaurant)
• Virginia International Raceway Hospitality
Operations – Pagoda Grill, Oak Tavern
• The Hermitage Inn & Taphouse – (Design, Development, Procurement and Funding)
• Inn at Canaan Valley
• The Mountaineer Hotel – Complete remodeling
• Tygart Hotel – In construction
• Hotel 1841 – In construction

Debbie Knick

Director, Finance and HR

Debbie is an experienced hospitality professional with over 25 years of experience.
She is a dedicated professional with experience in HR administration, recruitment, onboarding,
and organizational development. Debbie provides clients with both short and long-term human resources consulting support, including managing the complete employee life-cycle and administering benefit programs. Debbie has a background in finance administration to assist with payroll and the budgeting process.

• Berry Hill Resort, Spa and Conference Center – South Boston, VA
• The Gin Hotel – Lexington, VA
• Juniper Lounge – Lexington, VA
• Bolling Wilson Hotel – Wytheville, VA
• Graze on Main – Wytheville, VA
• Abigail Inn – Lexington, VA
• Sheridan Livery Inn & Restaurant – Lexington, VA
• The Mountaineer Hotel – Williamson, WV
• Oak Tree Tavern at VIR – Alton, VA
• Darby’s Tavern – South Boston, VA
• Mansion Restaurant – South Boston, VA
• Library Bar – South Boston, VA
• The Institute of Advanced Learning
• Megabytes Cafe’

Shaun Fronk

VP, Operations

Shaun is a PGA member with more than 12 years of experience in the club and resort arena. His management philosophy is focused on the needs of members, guests, and associates. Shaun is a process-oriented manager who is extremely good at meticulously analyzing and implementing changes to operations.

• Lexington Golf & Country Club – Lexington, VA
• Winton Golf Club – Amherst, VA
• Heritage Hunt Golf & Country Club – Gainesville, VA
• Haverhill Golf & Country Club – Haverhill, MA
• Regency at Dominion Valley – Haymarket, VA
• Sparrows Point Country Club – Baltimore, MD
• Van Patten Golf Club – Clifton Park, NY
• Raven Golf Club at Snowshoe Mountain Resort – Snowshoe, WV
• Cove Creek Club – Baltimore, MD

Gregg Krepps

Director. Hospitality

Greg is a dedicated hospitality leader. Trained in culinary arts, Greg graduated from Johnson
& Wales in 1997 with a degree in Culinary Arts. His 20 plus years in the industry have been
punctuated with positions of ever-increasing responsibility. Greg provides strategic direction
and operational support for all Up To Par Management & Taylor Hospitality properties. Up
To Par specializes in fixing the financial performance of clubs, hotels, resorts, and restaurants
through a systematic Six Sigma approach of increased sales, marketing that works, enhanced
associate engagement, efficient and effective operational excellence.

• Berry Hill Resort, Spa and Conference Center – South Boston, VA
• The Gin Hotel – Lexington, VA
• Juniper Lounge – Lexington, VA
• Bolling Wilson Hotel – Wytheville, VA
• Graze on Main – Wytheville, VA
• The Mountaineer Hotel – Williamson, WV
• The Hermitage Inn & Taphouse – Petersburg, WV
• Abigail Inn – Lexington, VA
• Sheridan Livery Inn & Restaurant – Lexington, VA
• Oak Tree Tavern at VIR – Alton, VA
• Darby’s Tavern – South Boston, VA
• Mansion Restaurant – South Boston, VA
• Library Bar – South Boston, VA
• The Institute of Advanced Learning
• Megabytes Cafe’

Natalia Contreras

Director, Marketing

Natalia is a marketing and communications professional with more than a dozen years
of experience. She’s dedicated to developing, refining, and implementing brand strategy,
creative services, and marketing communications. Natalia works closely with marketing,
sales and operations teams to ensure brand positioning and marketing is executed properly
through all the marketing channels for both our clients and corporate level.

• Berry Hill Resort, Spa and Conference Center – South Boston, VA
• The Gin Hotel – Lexington, VA
• Juniper Lounge – Lexington, VA
• Bolling Wilson Hotel – Wytheville, VA
• Graze on Main – Wytheville, VA
• Abigail Inn – Lexington, VA
• Sheridan Livery Inn & Restaurant – Lexington, VA
• Oak Tree Tavern at VIR – Alton, VA
• Darby’s Tavern – South Boston, VA
• Mansion Restaurant – South Boston, VA
• Library Bar – South Boston, VA
• The Mountaineer Hotel – Williamson, WV
• The Hermitage Inn & Taphouse – Petersburg, WV
• Inn at Canaan Valley – Canaan, WV
• Copper Kettle – Basye, VA
• The Institute of Advanced Learning
• Megabytes Cafe’