From presentation to the palate, every aspect of the dining atmosphere and experience must be in balance for your guest to be satisfied with their choice. With new restaurants constantly opening, it’s imperative that your member or customer recognize the quality available at your establishment.
We recognize that dining is very personal. When you engage with us, we take the time to work with the existing associates and immerse ourselves in all aspects of your food and beverage operations. We live and breath by guest feedback, both positive and negative. Restaurant Operations
Additionally, we evaluate historical data for food and special event revenue, the quality of food, and the presentation of food and facilities — the overall customer and associate experience. We then determine opportunities to adjust the price structure, reduce expenses, streamline processes, train associates, promote events, and increase event sales. Up to Par also offers a dedicated sales representative to generate leads for special events and facilitate event planning. Restaurant Management Company
Our goal is to deliver an exceptional dining experience and positive financial results.
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Graze on Main
Location
Wytheville, Va.
Established Relationship
2019
Management Services
Food and beverage, marketing, and special events.
Awarded “Best of Virginia” by Virginia Living Magazine, Graze is a southern inspired and eclectically designed restaurant. Décor features wood floors, luxurious fabrics, comfortable seating, unique art and lighting. Grab a hand crafted cocktail in our fabulous bar. Dine indoor’s in the dining room or enjoy our outdoor patio and courtyard for an enjoyable meal. Perch - Rooftop Terrace Our rooftop terrace with mountain views, Perch, is the ideal spot to unwind with family and friends while lounging on our comfortable seating and enjoying the fire-pits, heaters and umbrellas. -
Juniper Lounge
Location
Lexington, Va.
Established Relationship
2014
Management Services
Food and beverage, marketing, and special events. Previously known as Rocca Bar Ristorante
Opened in fall 2014, the restaurant is located on the second floor of The Gin Hotel. Overlooking Lexington’s main street, the bar and lounge have become a local favorite for after-hours cocktails, date night dinners, and live music in the warm season. Juniper also offers happy hours and themed dinner events along with Chef’s specials. Since Taylor Hospitality has managed Juniper Lounge our major success stories are: • 2015 Shenandoah Restaurant of the Year - Open Table • 2016 Shenandoah Restaurant of the Year - Open Table • 2017 Shenandoah Restaurant of the Year - Open Table • 2018 Shenandoah Restaurant of the Year - Open Table • 2019 Shenandoah Restaurant of the Year - Open Table • 2020 Shenandoah Restaurant of the Year - Open Table • Rebranded from Rocca Bar Ristorante to Juniper Lounge - 2020 -
Oak Tree Tavern at VIR
Location
Alton, Va.
Established Relationship
2019
Management Services
Food and beverage, marketing, and special events.
Located in Southern Virginia, the Virginia International Raceway features several different dining options and a weddings and events area. Make your trip to VIR complete with dinner at Oak Tree Tavern, located in a beautifully restored 1800s plantation house. Enjoy a steak, seafood or pasta dish in the dining room or relax with a drink and appetizer in Connie’s Pub. When the weather is warm, seating is available on the deck with a stunning view of the rolling countryside. -
Raven Grille
Location
Snowshoe, W.Va.
Established Relationship
2012 (renewed 2015 to a multi-year agreement)
Management Services
Food & Beverage, marketing.
West Virginia classic American Food. This active golf-inspired restaurant attracts Snowshoe Resort guests with its fun casual family-friendly atmosphere. Known for its mouthwatering burger creations, the Raven Bar and Grille is the ideal location to wind down after a day at the resort. -
Virginian Dining Room
Location
Gainesville, Va.
Established Relationship
2016
Management Services
Food and beverage, sales, marketing, membership, and special events.
The entire food and beverage operation generates nearly 1.6 million in total revenue with approximately $500,000 generated by the Virginian Dining Room and 1.3 million in banquet sales. Hours of operations are from Tuesday – Sunday for lunch, and Tuesday – Saturday for dinner, and Sunday for brunch. Our culinary team offers new american cuisine with weekly fresh farm to table specials. Heritage Hunt is an active adult community for residents 55 years and older. It is located in Gainesville, Virginia in Northern Virginia. Heritage Hunt is actively governed by the homeowner committees, subcommittees, task forces, and its board of directors. It is located close to shopping, health facilities, and numerous cultural opportunities. Covering over 750 acres of beautiful natural landscaping, the Arthur Hills spectacularly designed 18-hole championship golf course can accommodate all levels of golfers. The food and beverage showcase the newly renovated Virginian Dining Room restaurant overlooking the golf course. The banquet hall is the prime location for all events, rehearsals, and wedding receptions. Heritage Hunt’s two clubhouses have numerous event and business meeting spaces for any group size.