What is Taylor Hospitality?

Taylor Hospitality is a Top 25 hospitality management company headquartered in Waynesboro, Virginia. The company provides hotel development, operations, capital partnership, and management services for branded, soft-branded, and independent hotels, resorts, restaurants, and event venues. Taylor Hospitality is the operating brand of Up to Par Management.

What does a hospitality management company do?

A hospitality management company operates hotels, resorts, restaurants, and event venues on behalf of their owners. Responsibilities typically include revenue management, sales and marketing, staffing and human resources, brand compliance, financial reporting, and guest experience. A full-service hospitality management company like Taylor Hospitality also offers development, capital structuring, and owner's representative services.

How is a hotel management company different from a hotel brand?

A hotel brand (Hilton, Marriott, IHG, Choice) provides the flag, distribution channels, loyalty program, and brand standards. A hotel management company is the third-party operator that runs day-to-day operations under those brand standards, or operates independent hotels with no flag. Owners hire management companies to drive operating performance; brands provide demand generation. The two roles are complementary, not interchangeable.

What types of hotels does Taylor Hospitality manage?

Taylor Hospitality manages three categories of hotels: branded properties such as Hilton Garden Inn Morgantown; soft-branded properties such as The Tygart Hotel (Choice Hotels Ascend Collection) and Capital Plaza Hotel; and truly independent properties such as Hotel Weyanoke in Farmville, Virginia and The Inn at Canaan in Tucker County, West Virginia.

What size hotel does Taylor Hospitality typically manage?

Taylor Hospitality's third-party management engagements typically begin at 40 or more rooms and approximately $1.5 million in annual revenue. Smaller properties may be considered case by case where the asset profile aligns with the company's operating model.

What does Taylor Hospitality's hotel development branch do?

The Taylor Hospitality Development Branch acts as a full-cycle development partner and owner's representative for hotel investors. Services include feasibility and pre-development advisory, capital structuring (including historic tax credit projects), construction oversight in partnership with Campo Architecture and PARIC Construction, and pre-opening operations. The Development Branch supports historic renovations and new-build projects across the United States.

Where does Taylor Hospitality operate?

Taylor Hospitality operates properties primarily across the Mid-Atlantic and Appalachian United States, including Virginia, West Virginia, and Kentucky. The company's active development pipeline includes projects in Missouri, Texas, Washington, Michigan, Florida, and Arizona.

Hotel Management Built for Owners Who Expect Returns

Taylor Hospitality is a Top 25 hotel management and development company that runs 40+ room hotels on systems, speed, and accountability — branded, soft-branded, or independent.

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30 MINUTES • A CANDID READ ON YOUR ASSET • NO OBLIGATION

A TOP 25 HOTEL MANAGEMENT & DEVELOPMENT COMPANY • BRANDED, SOFT-BRANDED & INDEPENDENT • CAPITAL, DEVELOPMENT & OPERATIONS UNDER ONE ROOF

THE PROBLEM

Your Flag Won’t Fix Operations

Brand loyalty can mask years of underperformance. A flag delivers distribution — it does not deliver disciplined pricing, staffing, or cost control. That is the operator’s job, and it is where NOI is actually made or lost.

Systems

Every process, policy, and procedure lives in one operating platform. Performance doesn’t hinge on one general manager’s memory.

Speed

A weekly operating cadence with direct access to leadership. Pricing and staffing decisions in days, not quarters.

Accountability

NOI-first reporting you can underwrite. You see what we see — revenue, labor, flow-through — every month.

THE PORTFOLIO

Run by Operators, Not Account Managers

Taylor Hospitality operates branded, soft-branded, and independent hotels across the United States — the same operating discipline behind the Hilton Garden Inn Morgantown, The Tygart Hotel (Ascend Collection), Hotel Weyanoke, and The Inn at Canaan. Onsite management teams receive 100+ hours of training annually, and every process, policy, and procedure lives in one operating platform. As the hospitality branch of Up to Par Management, we bring capital, development, and operations to the table in a single conversation.

WHAT TO EXPECT

What Happens on the Call

1

Tell us about the asset

Rooms, market, flag status, and what’s keeping NOI below where you underwrote it.

2

Get a candid operational read

Pricing, staffing, and brand fit — from operators who run comparable properties, not a sales team.

3

Decide with real information

If there’s a fit, we scope a full asset review. If not, you keep the read either way.

NO PITCH DECK

Get a Candid Read on Your Hotel

Tell us where the asset stands. A member of our leadership team — not an SDR — will respond within one business day.

✓ Response within one business day
✓ You speak with operators, not salespeople
✓ Confidential — no obligation, no pitch deck

Do Your Diligence on Us First

FROM THE BLOG

Is Brand Loyalty Costing Your Hotel Millions?

How flag loyalty masks underperformance — and how to test whether yours is.

FROM THE BLOG

Operator vs. Brand: How to Underwrite the Difference

Why operator execution, not brand selection, drives NOI.

FROM THE BLOG

What a 40+ Room Hotel Needs to Be a Real Investment in 2026

Management depth, pricing, and capital discipline — the investability checklist.

Fair Questions

Do you only manage independent hotels?

No. We operate branded properties (Hilton Garden Inn Morgantown), soft-branded properties (The Tygart Hotel, an Ascend Collection hotel), and independents (Hotel Weyanoke, The Inn at Canaan). If a flag serves the asset, we work within it. If it doesn’t, we’ll show you the math.

What does management cost?

Structures vary by property, but our agreements pair a base fee with an incentive tied to NOI — we get paid more when you make more. We’ll give you real ranges on the call, not “it depends.”

We’re under contract with another operator. Is this a waste of time?

No. Most management agreements have performance clauses and notice windows. We’ll review terms and timing so you know your options before you need them.

What size and type of properties do you take on?

Our focus is hotels of roughly 40+ rooms — full-service, select-service, resort, and independent boutique — plus restaurants and event venues attached to them.

One Conversation. A Straight Answer on Your Asset.

If your operator can’t tell you where the next point of NOI comes from, it’s time for a second opinion.

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