What is Taylor Hospitality?

Taylor Hospitality is a Top 25 hospitality management company headquartered in Waynesboro, Virginia. The company provides hotel development, operations, capital partnership, and management services for branded, soft-branded, and independent hotels, resorts, restaurants, and event venues. Taylor Hospitality is the operating brand of Up to Par Management.

What does a hospitality management company do?

A hospitality management company operates hotels, resorts, restaurants, and event venues on behalf of their owners. Responsibilities typically include revenue management, sales and marketing, staffing and human resources, brand compliance, financial reporting, and guest experience. A full-service hospitality management company like Taylor Hospitality also offers development, capital structuring, and owner's representative services.

How is a hotel management company different from a hotel brand?

A hotel brand (Hilton, Marriott, IHG, Choice) provides the flag, distribution channels, loyalty program, and brand standards. A hotel management company is the third-party operator that runs day-to-day operations under those brand standards, or operates independent hotels with no flag. Owners hire management companies to drive operating performance; brands provide demand generation. The two roles are complementary, not interchangeable.

What types of hotels does Taylor Hospitality manage?

Taylor Hospitality manages three categories of hotels: branded properties such as Hilton Garden Inn Morgantown; soft-branded properties such as The Tygart Hotel (Choice Hotels Ascend Collection) and Capital Plaza Hotel; and truly independent properties such as Hotel Weyanoke in Farmville, Virginia and The Inn at Canaan in Tucker County, West Virginia.

What size hotel does Taylor Hospitality typically manage?

Taylor Hospitality's third-party management engagements typically begin at 40 or more rooms and approximately $1.5 million in annual revenue. Smaller properties may be considered case by case where the asset profile aligns with the company's operating model.

What does Taylor Hospitality's hotel development branch do?

The Taylor Hospitality Development Branch acts as a full-cycle development partner and owner's representative for hotel investors. Services include feasibility and pre-development advisory, capital structuring (including historic tax credit projects), construction oversight in partnership with Campo Architecture and PARIC Construction, and pre-opening operations. The Development Branch supports historic renovations and new-build projects across the United States.

Where does Taylor Hospitality operate?

Taylor Hospitality operates properties primarily across the Mid-Atlantic and Appalachian United States, including Virginia, West Virginia, and Kentucky. The company's active development pipeline includes projects in Missouri, Texas, Washington, Michigan, Florida, and Arizona.

Taylor Hospitality (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit www.taylorhospitality.com (the “Site”) or interact with us, how we use that information, and the choices you have. By using the Site, you agree to the practices described here.

1. Information We Collect

We collect information in two ways: information you give us directly, and information collected automatically when you use the Site.

Information you provide

Contact details such as your name, email address, phone number, and mailing address.
Reservation, event, or inquiry details you submit through forms or requests.
Messages and correspondence you send to us.
Any information you choose to include when signing up for emails, newsletters, or promotions.

Information collected automatically

Device and browser information, such as IP address, browser type, and operating system.
Usage information, such as the pages you view, links you click, and the dates and times of your visits.
Cookies and similar technologies (see the Cookies section below).

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and fulfill requests, reservations, or bookings.
Operate, maintain, and improve the Site and our services.
Send marketing communications, newsletters, and promotions where you have opted in.
Personalize your experience and measure the performance of our content and campaigns.
Comply with legal obligations and protect our rights, property, and guests.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, and understand how visitors use our pages. We may also use third-party analytics and advertising tools, such as Google Analytics and Google Ads, that set their own cookies.

You can control cookies through your browser settings. Disabling cookies may affect how parts of the Site function.

4. How We Share Your Information

We do not sell your personal information. We may share it in the following limited circumstances:

Service providers who perform functions on our behalf, such as website hosting, email delivery, analytics, payment processing, and reservation systems.
Individual properties we manage, when needed to fulfill a reservation, event, or request.
Legal and safety reasons, such as complying with applicable law, enforcing our terms, or protecting the rights and safety of others.
Business transfers, such as a merger, acquisition, or sale of assets, in which case information may be transferred as part of that transaction.

5. Third-Party Links

The Site may link to third-party websites, including individual property sites and booking platforms. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

7. Your Choices and Rights

You can opt out of marketing emails at any time by using the unsubscribe link in those messages or by contacting us. Depending on where you live, you may have additional rights regarding your personal information, such as the right to access, correct, or delete it.

8. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Significant changes will be posted on the Site.