What is Taylor Hospitality?

Taylor Hospitality is a Top 25 hospitality management company headquartered in Waynesboro, Virginia. The company provides hotel development, operations, capital partnership, and management services for branded, soft-branded, and independent hotels, resorts, restaurants, and event venues. Taylor Hospitality is the operating brand of Up to Par Management.

What does a hospitality management company do?

A hospitality management company operates hotels, resorts, restaurants, and event venues on behalf of their owners. Responsibilities typically include revenue management, sales and marketing, staffing and human resources, brand compliance, financial reporting, and guest experience. A full-service hospitality management company like Taylor Hospitality also offers development, capital structuring, and owner's representative services.

How is a hotel management company different from a hotel brand?

A hotel brand (Hilton, Marriott, IHG, Choice) provides the flag, distribution channels, loyalty program, and brand standards. A hotel management company is the third-party operator that runs day-to-day operations under those brand standards, or operates independent hotels with no flag. Owners hire management companies to drive operating performance; brands provide demand generation. The two roles are complementary, not interchangeable.

What types of hotels does Taylor Hospitality manage?

Taylor Hospitality manages three categories of hotels: branded properties such as Hilton Garden Inn Morgantown; soft-branded properties such as The Tygart Hotel (Choice Hotels Ascend Collection) and Capital Plaza Hotel; and truly independent properties such as Hotel Weyanoke in Farmville, Virginia and The Inn at Canaan in Tucker County, West Virginia.

What size hotel does Taylor Hospitality typically manage?

Taylor Hospitality's third-party management engagements typically begin at 40 or more rooms and approximately $1.5 million in annual revenue. Smaller properties may be considered case by case where the asset profile aligns with the company's operating model.

What does Taylor Hospitality's hotel development branch do?

The Taylor Hospitality Development Branch acts as a full-cycle development partner and owner's representative for hotel investors. Services include feasibility and pre-development advisory, capital structuring (including historic tax credit projects), construction oversight in partnership with Campo Architecture and PARIC Construction, and pre-opening operations. The Development Branch supports historic renovations and new-build projects across the United States.

Where does Taylor Hospitality operate?

Taylor Hospitality operates properties primarily across the Mid-Atlantic and Appalachian United States, including Virginia, West Virginia, and Kentucky. The company's active development pipeline includes projects in Missouri, Texas, Washington, Michigan, Florida, and Arizona.

The Hidden Cost Centers That Kill Hotel Projects

What Owner’s Reps Actually Control From Feasibility to Opening

Is Brand Loyalty Costing Your Hotel Millions?

What a 40+ Room Hotel Needs to Be a Real Investment in 2026

Operator vs. Brand: How to Underwrite the Difference

The Most Expensive Hotel Decision Is the One You Don’t Make

What Owners Get Wrong When Evaluating Hotel Management Companies

Brand Flags Don’t Fix Broken Hotel Operations

Why Most Hotel Feasibility Studies Don’t Protect Investor Capital

Why Hotel Timelines Always Slip—and How to Prevent It