What is Taylor Hospitality?

Taylor Hospitality is a Top 25 hospitality management company headquartered in Waynesboro, Virginia. The company provides hotel development, operations, capital partnership, and management services for branded, soft-branded, and independent hotels, resorts, restaurants, and event venues. Taylor Hospitality is the operating brand of Up to Par Management.

What does a hospitality management company do?

A hospitality management company operates hotels, resorts, restaurants, and event venues on behalf of their owners. Responsibilities typically include revenue management, sales and marketing, staffing and human resources, brand compliance, financial reporting, and guest experience. A full-service hospitality management company like Taylor Hospitality also offers development, capital structuring, and owner's representative services.

How is a hotel management company different from a hotel brand?

A hotel brand (Hilton, Marriott, IHG, Choice) provides the flag, distribution channels, loyalty program, and brand standards. A hotel management company is the third-party operator that runs day-to-day operations under those brand standards, or operates independent hotels with no flag. Owners hire management companies to drive operating performance; brands provide demand generation. The two roles are complementary, not interchangeable.

What types of hotels does Taylor Hospitality manage?

Taylor Hospitality manages three categories of hotels: branded properties such as Hilton Garden Inn Morgantown; soft-branded properties such as The Tygart Hotel (Choice Hotels Ascend Collection) and Capital Plaza Hotel; and truly independent properties such as Hotel Weyanoke in Farmville, Virginia and The Inn at Canaan in Tucker County, West Virginia.

What size hotel does Taylor Hospitality typically manage?

Taylor Hospitality's third-party management engagements typically begin at 40 or more rooms and approximately $1.5 million in annual revenue. Smaller properties may be considered case by case where the asset profile aligns with the company's operating model.

What does Taylor Hospitality's hotel development branch do?

The Taylor Hospitality Development Branch acts as a full-cycle development partner and owner's representative for hotel investors. Services include feasibility and pre-development advisory, capital structuring (including historic tax credit projects), construction oversight in partnership with Campo Architecture and PARIC Construction, and pre-opening operations. The Development Branch supports historic renovations and new-build projects across the United States.

Where does Taylor Hospitality operate?

Taylor Hospitality operates properties primarily across the Mid-Atlantic and Appalachian United States, including Virginia, West Virginia, and Kentucky. The company's active development pipeline includes projects in Missouri, Texas, Washington, Michigan, Florida, and Arizona.

Hospitality Management Blog | Taylor Hospitality

Driving Operational Excellence During the Summer Travel Season – Part 1

The summer travel season brings an influx of guests, and preparation is key to thriving during this period. Begin by analyzing booking trends from previous summers to predict peak times and identify high-demand services. Use this data to ensure staffing levels align with anticipated needs, reducing wait times and improving guest satisfaction. Additionally, perform a thorough review of your facilities to address any maintenance needs before the season begins. First impressions matter—polished premises and well-trained staff set the tone for an exceptional guest experience.

Enhancing Guest Satisfaction in a Competitive Market

The Struggle: With heightened competition in the hospitality industry, standing out and delivering exceptional guest satisfaction is more important than ever. One bad review or subpar experience can snowball into lasting negative impressions. The Solution:...

Managing Operating Costs Without Compromising Quality

The Struggle: Rising operational expenses are a significant concern for hotel owners. With pressure to cut costs, maintaining the high-quality guest experience that sets your property apart can feel impossible. The Solution: Start by closely analyzing your hotel's...

Tackling Staffing Challenges in the Hospitality Industry

The Struggle: Managing a hotel comes with countless demands, and one of the biggest hurdles faced by hoteliers is staffing. High turnover rates, recruitment expenses, and inconsistent service quality can hinder overall success. The Solution: To overcome these...

5 Ways Taylor Hospitality Transforms Resort Performance — From Guest Experience to Profit Margins

Running a profitable, high-performing resort in 2025 requires more than location and luxury. It demands operational excellence, well-trained staff, revenue-optimized systems, and seamless guest experiences. Taylor Hospitality delivers all of this and more. With decades of experience managing hospitality operations across hotels, resorts, restaurants, and venues, we bring a proven methodology to dramatically improve performance across the board.

Having the Materials and Equipment to Do the Job Right

The second principle in Gallup’s Q12 highlights a fundamental aspect of engagement: ensuring team members have the tools they need to succeed. At Taylor Hospitality, this principle is critical to enabling our staff to provide high-quality service and maintain...

The Importance of Knowing What’s Expected at Work

Clarity in expectations is the cornerstone of team member engagement, especially in the hospitality industry where seamless service and guest satisfaction are paramount. For Taylor Hospitality, ensuring that every team member knows their role and responsibilities is...

Why Local Partnerships Matter

From the coffee we serve to the meats on our menu, each collaboration tells a story of quality, sustainability, and local pride.

Beyond the Hotel Lobby

Hotels that embrace their role within the local community not only enhance their reputation but also drive long-term business growth. To thrive in today’s competitive market, hoteliers must look beyond the lobby and engage with their surroundings in ways that make a lasting impact.

Sustainability in Independent Hotels by 2025: A Necessity, Not an Option

Sustainability is no longer a choice; it is a necessity. By 2025, the independent hotel sector will see an acceleration in the adoption of eco-friendly practices, driven by conscious consumer demand and global environmental policies. Independent hotels are uniquely positioned to take bold steps toward sustainability. This trend includes initiatives like energy-efficient upgrades, waste reduction strategies, and offering plant-based dining options.